OVO Sound is a Toronto-based Canadian record label founded by hip hop artist Drake, his manager Oliver El-Khatib, and long-time producer Noah “40” Shebib in 2012. It operates as a subsidiary of, and is distributed through, Warner Music Group’s Warner Bros. Records.
The label has nine acts signed including Drake himself. PARTYNEXTDOOR became the first signing in April 2013, followed by Majid Jordan in August 2013. Lifelong friend OB O’Brien joined in early 2014, and iLoveMakonnen became the first non-Canadian signing in September 2014. He became the first artist to leave OVO Sound in April 2016 to work solely with Warner Bros. Records. Drake added Roy Woods as the sixth artist in July 2015 and dvsn as the seventh in February 2016. Plaza and Baka Not Nice were both added as the most recent signings in June 2017.